Supporters can donate money online in the Giving Center before the event or during the event on mobile devices. You set the goal, describe your cause, and customize a button to appear on the Mobile Bidding home page. Donors press the donation button, select the amount they want to donate, and, voila, your cause has raised more money! Appeals or calls to action are most effective when you have an emcee or auctioneer on stage soliciting donations with a Scoreboard projecting the total money raised in the background. Be sure to discuss talk tracks and plan for success with your auctioneer prior to event night. Some suggested language is listed below.
HOW TO ADD/EDIT
Log into Planner and navigate to Packages > Manage Packages.
Click Add to create a new package or click on a package in the Package List to edit an existing package.
On the Package Edit page, populate the following fields on the General tab:
|Number||Unique numeric identifier for the package|
|Name||Name or brief title of the package|
|Photo||Photo of the package. Click Choose File or navigate to Packages > Import Photos to bulk upload. NOTE: A filling thermometer will display in lieu of a package photo if you display the goal.|
Detailed information about the package, including any notes or restrictions
|Donor||Not relevant for Donations|
|Apply Sales Tax||Not relevant for Donations|
|Notes||Enter any additional information you want to track; for internal use only|
|User-Defined 1||Custom field that may be used if you buy a custom report or custom scoreboard|
|User-Defined 2||Custom field that may be used if you buy a custom report or custom scoreboard|
|Auction Mode||Type of auction; select Donation|
|Show Current Total||Check the box if you'd like guests to see the total amount of money raised|
|Show Donation Goal||Check the box if you'd like guests to see the donation goal, the thermometer graphic, and the amount of money needed to reach the goal|
|Goal Amount||The amount of money you hope to raise. Only visible if showing the donation goal.|
|Start Amount||Enter the amount of money already raised for your cause. The start amount is factored into donation proceeds on bidding devices and on scoreboards. Only visible if showing the donation goal.|
|Allow Anonymous Donations||Check the box if you'd like guests to be able to donate anonymously when donating via mobile device or Kiosk. Anonymous donors will not be thanked by name on donation scoreboard slides, and you will be able to review which guests donated anonymously via the Donation Proceeds and Excel Export - Donations reports.|
|Donation Style||Choose the style you want: (A) Open allows guests to donate any amount of money using an open keypad. No custom buttons display. (B) Custom Button allows you to define set giving levels or increments. Guests see a list of buttons, with each corresponding to an amount. This is the most popular option. See screenshot above.|
|Order||Choose how you want the giving levels/custom button amounts to be sorted - Descending, Ascending, or Natural (i.e. the order you entered). Only visible if you selected the Custom Button Donation Style.|
|Amounts 1-10||Enter up to 10 donation amounts or giving levels that appear as custom buttons. For example, enter $1,000 or $25. See mobile bidding device screenshot above. Only visible if you selected the Custom Button Donation Style.|
|Other Allowed||Check this box to display an "Other" button that allows guests to donate any amount of money using an open keypad. If using, you only get up to 9 custom buttons. Only visible if you selected the Custom Button Donation Style.|
Make sure that the following fields are set correctly on the Visibility tab:
|Show in Fundraiser||Check the box to make the donation package visible in the Giving Center|
|Enable in Fundraiser||Check the box to enable donations to the cause in the Giving Center|
|Feature in Fundraiser||
Check the box to include the donation package on the "Featured Items" page which can be accessed from the Menu Bar in the Giving Center
|Show on Scoreboard||Check the box if you'd like to make the donation package visible on scoreboards|
|Show in Printed Catalog||Check the box to include the package in the printed auction catalog reports (Reports > View Reports > Items and Packages)|
|Override Auction Times||Leave unchecked if donating to the cause should end with all other Donation packages (default). Check the box to specify an alternate end time.|
|Package End Time||If overriding auction times, set when the donating window for the package will close|
When finished, click Save to return to the Package List, Save & New to enter a new package, Save & Next to see the next package already in the system, Clone to create an identical package, or Cancel to discard changes.
APPEAL BEST PRACTICES
- View data best practices for general package recommendations.
- Pick your cause: Raise money to pay for a tangible item or a specific mission.
- Select the right emcee and emotional appeal speaker/subject/video. Limit any videos to 3 minutes.
- Schedule appeal for when you will maximize guest involvement.
- For a captive audience, schedule your appeal immediately after the silent auction end, just before the live auction, or after a few live items have sold.
- If you plan to have entertainment, make sure the donation appeal is finished before the live band or performer takes the stage.
- If your event takes place on a weeknight, be respectful of your guests' time. Complete the appeal early for those who need to go home.
- Set a realistic goal.
- Use a scoreboard.
- View donation scoreboard options.
- Consider seeding the total with pre-pledged donations and/or matching donations.
- If you are concerned that your big donors may prefer not to be thanked by name on your scoreboard, consider enabling anonymous donations for your donation package(s).
- Make it easy.
- Have your emcee explain how to donate using their mobile phone.
- Explain the different donation levels and how that will benefit your cause.
- Have volunteers prepared to collect paper donations or place donations on behalf of guests who don't have a smartphone.
- Thank your donors using the scoreboard or through emcee announcements.
Check out our blog post for more great donation appeal tips:
APPEAL SAMPLE SCRIPT
"Let's help support our mission for [Organization Name]!"
"Everyone please pick up your mobile phone."
"We’ll go one step at a time so everyone can give to and support [Organization Name]!"
"Right now is when you can have the greatest impact for [Organization Name]. Every donation counts and if everyone gave just $___ we can surpass our goal of $___ for [Organization Cause]!"
"Please listen carefully. We want to make sure everyone has the opportunity to participate and give tonight. Please press the [Make A Donation] button on the Home screen and you'll see a listing of donation levels."
[At this point, your auctioneer or emcee can call out each individual donation levels OR let the Scoreboard revenues increase in real-time while they thank the donors by name.]
"Press the “other” (increment) button to donate any amount of money!"
"Please focus your attention on the Scoreboard tonight. Let's watch it grow and exceed our goal!"
[Finish the donation appeal with a final request for any additional donations and a sincere thank you to your guests. Let them know that their gifts will make a huge difference.]